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New York, NY, September 24, 2008 - eLUXURY.COM is pleased to announce the launch of Om Aroma & Co.the luxury organic spa and skincare line that combines natural and organic beauty solutions with specialized science to create luxuriously rich and sophisticated products and treatments.
"I absolutely love the Om Aroma products - show me a girl who doesn't love champagne!" Exclaimed Caroline Goodman, buyer for eLUXURY.com. "Typically, there are so many fillers and chemicals in the beauty products that we use daily, so it's great to find an organic line that really works. "Adding," Om Aroma is a socially and environmentally conscious company and I am happy to introduce the product line to eLUXURY's loyal, fashion customers. "
Founder Angela Jia Kim shares, "We believe in transforming the skin the organic way. So we take ultra-sensual ingredients like Caviar, Champagne, and Truffles, and fuse them with organic ingredients to create products that are naturally great for the skin and offer anti-aging results! "
Kim became inspired to create Om Aroma when, as a touring concert pianist, she developed an allergic reaction to a lotion right before a performance. Upon her return home to New York City, she began researching the ingredients on the label and learned that she was reacting to many of the chemicals in the formulas.
Passionate about organic living and no stranger to the pursuit of perfection from her musical training days, she started to experiment in her Manhattan kitchen in the hopes of creating a sophisticated cream that was free from chemicals and preservatives. After more than 1000 formulas later, Kim developed a handful of products that were an instant hit among friends and family. Soon after, realizing herself shifting these efforts from passionate hobby to serious business, she hired holistic formulators, aromatherapists, and skin care experts to help launch Om Aroma's array of skincare products .
Less than one year later, Om Aroma was awarded four Gold Medals at the 2008 Beauty Olympics, beating out beauty industry giants; and has been recognized by Forbes, Organic Spa Magazine, iVillage, including a "Beauty Editor's Pick" accolade by Allure.com .
About Om Aroma & Co.
Launched in 2007, Om Aroma & Co.  is the natural and organic luxury spa and skincare line, free of parabens, formaldehyde, mineral oil, synthetic fragrances and dyes. Om Aroma is the first company of its kind to truly connect the purest organic ingredients with the highest level of luxury.
Om Aroma's "Sexy Green Has Arrived ™" initiative is the commitment to develop the highest quality luxury beauty products while helping to improve and protect Earth's natural resources by manufacturing non-toxic naturally-sourced beauty products that are gentle on the skin and the earth. The company with a soul is also committed to its Dollars & Scents program - which is dedicated in using only fair-trade organic shea butter in all its formulations and hires women re-entering the work force.
Today, Om Aroma can be found in five-star luxury resorts, upscale spas, salons, exclusive inns, and through its online boutique at and eLUXURY.com. To learn more about Om Aroma & co. Please visit
About eLUXURY.COM
Launched in June 2000, eLUXURY.com is the premier online fashion retailer, featuring the hottest designers, must-have trends, online exclusives, accessories, beauty and children's collections. ELUXURY boasts a prestigious brand line-up that includes Louis Vuitton, Dior, Fendi, Marc Jacobs, Dolce & Gabbana, Versace, and Maison Martin Margiela. eLUXURY is owned by Moët Hennessey Louis Vuitton (LVMH), the world's leading luxury goods group.