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Thursday 16 August 2012

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New York, NY, September 24, 2008 - eLUXURY.COM is pleased to announce the launch of Om Aroma & Co.the luxury organic spa and skincare line that combines natural and organic beauty solutions with specialized science to create luxuriously rich and sophisticated products and treatments.
"I absolutely love the Om Aroma products - show me a girl who doesn't love champagne!" Exclaimed Caroline Goodman, buyer for eLUXURY.com. "Typically, there are so many fillers and chemicals in the beauty products that we use daily, so it's great to find an organic line that really works. "Adding," Om Aroma is a socially and environmentally conscious company and I am happy to introduce the product line to eLUXURY's loyal, fashion customers. "
Founder Angela Jia Kim shares, "We believe in transforming the skin the organic way. So we take ultra-sensual ingredients like Caviar, Champagne, and Truffles, and fuse them with organic ingredients to create products that are naturally great for the skin and offer anti-aging results! "
Kim became inspired to create Om Aroma when, as a touring concert pianist, she developed an allergic reaction to a lotion right before a performance. Upon her return home to New York City, she began researching the ingredients on the label and learned that she was reacting to many of the chemicals in the formulas.
Passionate about organic living and no stranger to the pursuit of perfection from her musical training days, she started to experiment in her Manhattan kitchen in the hopes of creating a sophisticated cream that was free from chemicals and preservatives. After more than 1000 formulas later, Kim developed a handful of products that were an instant hit among friends and family. Soon after, realizing herself shifting these efforts from passionate hobby to serious business, she hired holistic formulators, aromatherapists, and skin care experts to help launch Om Aroma's array of skincare products .
Less than one year later, Om Aroma was awarded four Gold Medals at the 2008 Beauty Olympics, beating out beauty industry giants; and has been recognized by Forbes, Organic Spa Magazine, iVillage, including a "Beauty Editor's Pick" accolade by Allure.com .
About Om Aroma & Co.
Launched in 2007, Om Aroma & Co.  is the natural and organic luxury spa and skincare line, free of parabens, formaldehyde, mineral oil, synthetic fragrances and dyes. Om Aroma is the first company of its kind to truly connect the purest organic ingredients with the highest level of luxury.
Om Aroma's "Sexy Green Has Arrived ™" initiative is the commitment to develop the highest quality luxury beauty products while helping to improve and protect Earth's natural resources by manufacturing non-toxic naturally-sourced beauty products that are gentle on the skin and the earth. The company with a soul is also committed to its Dollars & Scents program - which is dedicated in using only fair-trade organic shea butter in all its formulations and hires women re-entering the work force.
Today, Om Aroma can be found in five-star luxury resorts, upscale spas, salons, exclusive inns, and through its online boutique at and eLUXURY.com. To learn more about Om Aroma & co. Please visit
About eLUXURY.COM
Launched in June 2000, eLUXURY.com is the premier online fashion retailer, featuring the hottest designers, must-have trends, online exclusives, accessories, beauty and children's collections. ELUXURY boasts a prestigious brand line-up that includes Louis Vuitton, Dior, Fendi, Marc Jacobs, Dolce & Gabbana, Versace, and Maison Martin Margiela. eLUXURY is owned by Moët Hennessey Louis Vuitton (LVMH), the world's leading luxury goods group.

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Some of the 2009 spring collections to be featured on eLUXURY have been created by industry standbys, new to eLUXURY but, among the fashion world, seasoned talents. Maria Cornejo, for instance, the designer behind Zero + Maria Cornejo, has been designing since the '80s. With a sculptural sensibility and minimalist approach, Maria Cornejo creates wearable art-as-fashion. Her unpretentious designs like this Concave Lapel Coat, have earned her a dedicated fan base.
Another industry favorite among shoe enthusiasts is Repetto, founded by Rose Repetto over 60 years ago. The Parisian footwear label is now coveted by fashion's elite. Repetto has evolved into an entire line of chic and comfortable shoes. The Perforated Ballerina, included in eLUXURY's spring collection, is a fresh spin on the classic ballet flat.
Melissa Plastic Dreams' shoe line will also be included in eLUXURY's new spring collection. The phenomenal popularity behind Melissa footwear rests in its lineup of prestigious design partners, including fashion designer extraordinaire Vivienne Westwood. The Lady Dragon Slingback Sandals, made in collaboration with Westwood, are one of the many styles made from Melissa's signature eco-friendly plastic.
Four more designers complete the 2009 spring collection. Hussein Chalayan, appropriately dubbed fashion's "mad scientist," fuses fashion with art, architecture, and technology in unlikely yet visually enchanting ways. His neoprene Bonded Jersey One-Shoulder Dress, is sure to be a show stopper.
French designer Sophie Théallet brings her runway-awing looks to eLUXURY. In our new spring collection, a sophisticated yet bohemian element can be seen in Théallet's Silk Chiffon Cocktail Dress, with its complex pleating and cascading silhouette.
Mary Kate and Ashley Olsen's ultra-cool label, Elizabeth and James, is sure to be a contemporary favorite with eLUX fashionistas. Combining a downtown edge with uptown aesthetics, the duo's spring collection of menswear-inspired pieces, like the James IV Blazer, has a distinctly feminine touch.
Finally, no It Girl's closet would be complete without at least one piece from fashion's hottest newcomer, Alexander Wang. His elegant riff on the "off-duty model" look captured the industry by storm in 2007. Must-haves from the collection include silky tees and the Slinky Goddess Dress, a sleek white staple for spring.
Launched in June 2000, eLUXURY.com is the premier online fashion retailer, featuring the hottest designers, must-have trends, online exclusives, accessories, beauty and children's collections, and an exclusive Louis Vuitton boutique.

Thursday 2 August 2012

Founded by celebrity stylists Emily Current and Meritt Elliott

On July 28, eLUXURY.com launched the buzzed-about new label Current / Elliott-a denim collection that includes vintage-inspired jeans, jackets, dresses, and vests.
Founded by celebrity stylists Emily Current and Meritt Elliott, this customized vintage denim line reinterprets classic silhouettes from the '50s, '60s, and '70s. Wearing their own customized jeans to fittings and photo shoots, the duo-also known by their styling moniker MAUDE-quickly sparked celebrities' interests, and thus Current / Elliott was born. Each style has a specific historical reference, an original vintage sample, and a year of origin. And each wash, from "Loved" to "Super Loved," has an authentic, worn-in feel.
Current / Elliott emphasizes a variety of silhouettes in the collection including the Elephant Bellbottom, the Boyfriend Jean, and the Bush Flare Jean. The custom throwbacks all have the markings of classics-the Boyfriend Jean models Levi's 501, while the Elephant Bellbottom is a dead -ringer for your mother's vintage flares.
According to stylists-turned-designer duo Current / Elliott, the jeans are offered in "Loved" or "Super Loved" washes that "... are created to mirror the look of a really loved pair of vintage jeans." To up the ante in the vintage department, both washes are available in the "Destroyed" option, adding purposeful holes and a more worn-in look to the jean.
While denim addicts are sure to swoon over the jeans, Current / Elliott also features a unique selection of denim jackets, dresses, and vests. One notable silhouette includes the Circle Vest, a clear nod to the 1960's Wrangler version.
Launched in June 2000, eLUXURY.com is the premier online fashion retailer, featuring the hottest designers, must-have trends, online exclusives, accessories, beauty and children's collections, and an exclusive Louis Vuitton boutique. ELUXURY boasts a prestigious brand line-up that includes Dior, Fendi, Marc Jacobs, Dolce & Gabbana, Versace, and Maison Martin Margiela. eLUXURY is owned by Mo

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